WE AT PRIYA CRAFTS, INDIA ARE VERY MUCH PLEASED TO HAVE THIS OPPORTUNITY TO INTRODUCE YOU THE CLASSIC BEAUTY AND ELEGANCE OF OUR PRODUCT ‘TATWAM’ COTTON , COTTON BLENDED, KNITED HOSIERY NIGHTWEAR. ‘TATWAM’ IS THE WELL ESTABLISHED BRAND HAVING MARKET CAPITALISATION OF 25% OF INDIAN NIGHTWEAR SEGMENT. ‘TATWAM’ IS A PRODUCT OF M/S. PRIYA CRAFT ESTABLISHED IN THE YEAR, 1987 IN LUSTORICAL CITY OF MUMBAI, INDIA. IT IS RENOWNED FOR ITS LUXURIOUS COLLECTION, DESIGNS AND QUALITY CONTROL. ‘TATWAM’ HAS ESTABLISHED ITSELF AS THE SOLE MANUFACTURER OF COUPLE-SUITS I.E. NIGHTWEAR SPECIALLY MEANT FOR LOVING COUPLES. FOR DETAILS REFER TO OUR CATALOGUE AND VISIT OUR WEB SITE www.priyacrafts.in

PRODUCT:

DESIGNER NIGHTWEAR WAS IN OUR THOUGHTS FOR ABOUT 10 YEARS, AS WE IMMEDIATELY UNDERSTOOD THAT OUR MAIN OBJECTIVE WAS TO GIVE OUR END USER COMPLETE SATISFACTION WITH COMFORT. OVER THESE TEN YEARS LIKES OF OUR FASHION LOVER CUSTOMERS HAVE CHANGED AND ARE DEMANDING VARIOUS NEW CHANGE FOR ABSOLUTE COMFORT WITH GLAMOROUS LOOK IN NIGHTWEAR. ‘TATWAM’ HAS DEVELOPED WITH THEM BY INCREASINGLY ATTRACTIVE IN STYLE AND QUALITY, AN ESSENTIAL COMBINATION FOR A BRAND LEADER IN INDIA AND WORLD. THIS SUCCESS IS DUE TO THE DEDICATION AND CONSTANT EFFORTS OF PRIYA CRAFT WITH THE FUTURE IN ITS NEW VISIONARY GENERATION. WE OFFER; 1) ATTRACTIVE NIGHTWEAR FOR GENTS AND KIDS. 2) STYLISH LOUNGE WEAR 3) SHORTS CAPRI AND LOWER IN BOTH HOSIERY AND TEXTILE .

THE MAKING UP:

THE GREAT CHALLENGE FOR A MODERN, AUTOMATED AND COMPETITIVE COMPANY IS TO ACHIEVE THE ATTENTION OF CRAFTSMAN’S PRODUCT, IN EVERY NIGHTWEAR OF A HIGH VALUE PRODUCTION. THE CHALLENGE HAS BEEN SUCCESSFULLY ACCEPTED BY ‘TATWAM’ THROUGH OUT THE PRODUCTIVE CYCLE. FROM THE MATERIAL PRODUCTION TO THE GARMENT MAKE UP, EVERY PIECE OF ‘TATWAM’ LABELED NIGHTWEAR IS THE BEST INDICATION OF THE EXTREMELY HIGH QUALITY LEVEL ACHIEVED BY THE COMPANY.

SALIENT FEATURES:

1) OUR COMPANY IS SITUATED IN JOGESHWARI (EAST) A SUBURB OF MUMBAI IN INDIA HAVING MANAGERIAL AND ADMINISTRATIVE OFFICE WITH FULLY MODERN EQUIPPED RESEARCH AND DEVELOPMENT LABORATORY AND SAMPLING DEPARTMENT.
2) OUR FABRICS AND ACCESSORIES ARE CHOSEN CAREFULLY KEEPING IN MIND THE INTERNATIONAL STANDARD TO CREATE VERY FASHIONABLE COLLECTION.
3) OUR NIGHTWEAR PRODUCT ‘TATWAM’ IS BEING MANUFACTURED ON SOPHISTICATED AUTOMATIC MACHINES MANNED BY HIGHLY SKILLED PERSONALS.
4) THIS ENABLES US TO MANUFACTURE OUR ROUTINE PRODUCTION OF OUR PRODUCT AT LARGE SCALE AND HIGHEST IN QUALITY LEVEL.
5) WE USE ZUKI &BROTHER SEWING MACHINES AND TAJIMA COMPUTERIZED MACHINES FOR MANUFACTURING OUR PRODUCTS.
6) WE HAVE SOPHISTICATED IN-HOUSE SCREEN-PRINTING DIVISION.
7) OUR PRODUCT HAS A SPECIAL FEATURE I.E. OUR PATTERNS, WEAVING DESIGNS AND PRINTS ARE SELF DEVELOPED IN OUR LABORATORY, HENCE NOT AVAILABLE ELSEWHERE.

MKTG. STRATEGY:

WE BELIEVE THAT THE PRODUCT MUST ALWAYS STAND OUT FROM THE OTHERS DUE TO THEIR BRAND IDENTITY PROMOTED BY PUBLICITY AND SPECIAL ATTENTION GIVEN TO THE PACKING OF EACH PRODUCT. THIS IS WHY ‘TATWAM ’ PAYS GREAT ATTENTION TO THE MARKETING OF ITS GARMENTS AND IS WHY IT HAS AN INTERNAL STYLING STUDIO, WHICH STUDIES BOTH THE NEEDS OF THE MARKET AND INDIVIDUAL CUSTOMER.

CAPACITY:

12,000 NIGHT SUITS PER MONTH.

PRICING:

OUR PRICES COMPARES VERY FAVORABLY WITH THOSE OF COMPETITORS. OUR NIGHT WEAR RANGES FROM US $8 TO $15.

AVAILABILITY:

‘TATWAM’ WILL BE AVAILABLE ROUND THE CLOCK ROUND THE YEAR.

PRESENCE:

‘TATWAM’ HAS A PRESENCE IN ALL THE LEADING STORES OF INDIA. IT HAS MADE ITS PRESENCE FELT IN U.A.E, KENYA AND EUROPE. SOME BIG NAMES ARE AS UNDER:
BOMBAY: BENZER, SAMRAT, AMARSONS, CARRON, WEARWELL AND OTHER 25 STORES.
DELHI: VARIETY EXCLUSIVE., SIR & HER, PAUL GARMENT, MOHANLAL SONS, BINDALS, DEEP APPAREL………
M.P.: PAKIZA, AGARWAL, DHANRAJ, DISHA, NOVELTY………
MAHARASHTRA: PRAKASH DEPARTMENT STORES,GAYSONS,CUFF-N-COLLAR, SHARAD.,SHREEMAN SHREEMATI. ……..
KOLKATA: LIBAS, NOUGHTY, URVI, LAVKUSH, PRATAP, BHAGAWATI….
CHHATISGADH: PARADISE, FRIENDS, MEMSAHAB, BIG SHOP, FEMINA….
U.P.: BACHOOMALS, UNITED TRADERS, RAJVANSH, SHETAL, PARVATI…
RAJASTHAN: AKSHAYSHREE, DESIKA, PREM TRADERS, POOJA, POONAM……..
FROM THE ‘TATWAM ’ TEAM WE WISH A GOOD ASSOCIATION.

4, Baba Yadav Compound, 5th Natwar Nagar, Near Manoj Diary, Jogeshwari(E),Mumbai­4000060
  • About us
    Contact us at
    Office ­ 91 022 28233064
    Email:tatwam@vsnl.com
    Website:tatwamnightwear.com